#154 International Commerce 1

Key Word

window of opportunity: a brief time period in which an opportunity exists

This year’s low-interest rate offered a window of opportunity to get easy credit and fund expansion.

 

task force: a group of people working together to do a particular job, esp. to solve a problem

The president’s task force was assigned to study the effect of higher tax rates on income mobility and federal revenue.

 

think tank: a body of experts providing advice and ideas on specific political or economic problems

The education think tank advocated installing Wi-Fi in all classrooms and equipping each student with a tablet computer.

 

first mover advantage: refers to an advantage gained by a company that first introduces a product

Sometimes two companies have very similar ideas, but whoever actually produces the idea first gets first mover advantage and usually more credibility.

 

capitalize on: take advantage of a situation 이득을 취하다. ~을 이용하다.

Business owners are looking for ways to capitalize on current economic conditions.

 

turn a profit: begin to earn a profit

How soon does your company expect to turn a profit?

 

Dialouge

A: Well, you know, even though sales are sluggish now, I think that we could enhance our product line by teaming up with a foreign producer.

sluggish: 느릿느릿 움직이는, 부진한

team up with: ~와 협동하다.

 

B: That seems right. So much turbulence in the market has slowed sales, but the new trade agreement about to be signed should be a window of opportunity.

slow sale: 지지부진한 판매

 

A: Also, the national think tank has new research that confirms that international partnerships are great leverage for getting into new markets.

B: That’s right. So to capitalize on the opportunity, we should assign a task force to study how to best approach a partnership, what terms and agreements we want, and what incentives we can offer.

 

A: As we enter new markets, it is more important than ever to make our products intuitive, so that people across cultures find them natural to use.

B: Our CEO always preaches about first mover advantage. So, now seems a fine time to prove good on the philosophy. We could be the first to build the next generation of products.

preach: 설교하다

 

A: Well, moving abroad and moving quickly poses hazards, so we must be thoughtful, too.

B: Plus, there might be a backlash in the company if we have to downsize staff or if our products become produced too globally. We need to consider all our connections.

backlash: 반발

 

A: There’s so much to consider these days! Let’s just hope we turn a profit this year!

turn a profit: 이익을 내다.

Feedback

Original: I take only ten minutes to decide buy it, and I'm glad with it. 

Better: It only took me ten minutes to decide to buy it, and I'm happy with it.

 

Original: You know, nowadays there is an internet, and also we can order our products through the Amazon and Ali. If I order a product using the Amazon website, then the product is delivered from the USA, and if I buy a product from the China; if I buy a product in Ali website, then the product is coming from the China. 

Better: As you know, nowadays we have the internet, and we can also order products online through Amazon and AliExpress. If I order a product using the Amazon website, then the product is delivered from the USA, and if I buy a product from the AliExpress website, thne the product is delivered from China.

 

Original: Sometime there is a backlash if someone insisted on their own reason so strongly, then there is a backlash. 

Better: Sometimes there is a backlash if someone is stubbornly insistent on their own reasoning.

insistent: 고집하는

reasoning: 추리, 추론

 

Original: Most significant factor, I think, is unique and also using SNS advertisement to spread out  the advantage of the product, so using the YouTube, Instagram, and show many people, as possible many people that they know.

Better: The most siginificant factor, I think is uniquness and also using SNS advertisments to sperad the advantages of the product. We do this by using YouTube and Instagram to show off the product to as many people as possible.

 

Original: I think during COVID-19, the stock price it's failed, and I think that time was window of opportunity to be rich person now. I regret I would buy as much as a stock during that time.

Better: During COVID-19, the stock price fell, and I think it was a window of opportunity to become rich. I regret not buying as much stock that time.

 

Original: The iPod company has gained the first mover advantage in the market because they produce and introduce the iPhone and AirPod.

Better: Apple has gained the first mover advantage in the market by producing and introducing the iPonne and AirPod.