영어/Business English

#151 Strategic Planning 2

MJ.Lee 2024. 1. 4. 18:28

Key Word

savvy: having or showing perception, comprehension, or shrewdness especially in practical matters

(실용적인) 지식, 상식, 요령, 실력있는

shrewdness: 약삭빠른

She has a lot of marketing savvy.

 

pre-emptive: taking initiative; doing something first 선수치는, 선제의

The Treasury decided to raise interest rates as a pre-emptive measure against inflation.

Treasury: 재무부, 금고

interest rates:  금리

 

downside: negative aspect; negative trend. 불리한 면

It is a great plan – the downside is that it is going to cost a lot of money.

 

infringe: violate the law or the rights or property of another; overstep a boundary. 위반하다. 침해하다

They claim that his use of the name infringes their copyright.

 

fake items/goods: 짝퉁

 

murky: vague or obscure; hard to see or define. 흐린, 탁한

How to enter a market seems so murky at first.

 

obsolete: no longer in use or no longer useful. 더 이상 쓸모가 없는

Traditional retailing is in danger of being rendered obsolete by the internet.

render: make처럼 ~을 ~하게 만들다. 

 

joint ventures: 합작 투자

Discusses buying key suppliers, forming joint ventures, strategic alliances, etc.

Feedback

Original: The trouble was solved. 

Better: The issue was solved.

 

Original:  Luckily, they didn't request me to enter a Zoom meeting. 

Better: Luckily, they didn't request that I enter a Zoom meeting.

 

Original: I think my company's image is different country by country. My company provides service in Japan, Thailand, and Taiwan.

Better: I think my company's image is different in various countries. My company provides services to Japan, Thailand, and Taiwan.