#150 Strategic Planning 1

Key Word

drill down on the data: a capability that takes the user from a more general view of the data to a more specific one

First, we need to collect data from our customers. Then to assess its value, we need to drill down on the data to find future sales opportunities.

 

scale-up operations: expand in terms of market access, income, number of employees, etc

To reach more customers and create a bigger brand presence than our competitors, we should consider whether to scale-up operations.

 

price points: suggested retail price of a product, determined in such a way as to compete with prices of other products. 통일 소매 가격

To maximize profits, we need to create a graph to show how different price points would affect sales.

 

perk: 일반적으로 회사가 제공하는 추가적인 혜택이나 특전 

perk-up: 더 활기차게 하다. 기운을 차리다

A cup of coffee in the morning perks me up.

I was kind of tired but I perked up as soon as I got paid.

Dialouge

A: Okay, so first of all, our brand is known for its savvy image. So, we should promote that foremost.

savvy: 실력있는

B: Yes, and secondly, we should drill down on the data that our marketing team has already.

 

A: For sure. Once we know local preferences for flavors, colors, and textures, then we can start to scale-up operations.

B: How to enter a market can seem so murky at first! So, I am glad that we captured some data and have formulated a plan.

murky: 흐린, 탁한, 어두운

 

A: As always, our image should be welcoming to all, but it is key to keep in mind our core customers.

B: Then we can establish some price points that will create customer spending.

 

A: Well, it looks like it was advantageous to be so pre-emptive in entering this market. Although the coffee-cafe culture is a bit new here, there seem to be signs of acceptance.

pre-emptive: 선제의, 선수치는

 

B: So far I cannot see any downside, but it might take awhile for consumer demand to pick up.

downside: 불리한 면

pick up: 증가시키다

 

A: Well, at the first sustained rise in demand, I will perk-up for sure!

Feedback

Original: The police already catched him. 

Better: The police have already caught him.

 

Original: The police officer didn't report the motivation of the criminal.

Better: The polics officer didn't mention the cirminal's motivation.

 

Original: Well, I don't like measure my own performance on a daily basis; I think it is very stressful work. 

Better: Well, I don't like measuring my own performance on a daily basis; I think it is very stressful.